I have always loved Moorcroft designs, they are very distinctive and usually charactarized by an Art Nouveau influence , especially their hand decorated Florian Ware. William Moorcroft’s first production was in 1897 when he was working for James McIntyre The flambe, high temperature glazing techniques he pioneered with his father produced rich, deep and vibrant colours.In 1905 he established his own business and production flourished.
Moorcroft ware is aimed at the luxury end of the collector and gift markets, regard them as a worthy acquisition. They have a high secondary market value. In the sphere of collecting they always perform solidly and some pieces have appreciated in value by 50% in 6 years. The fact that they are hand crafted and possess unique individuality maintains their ongoing appeal.
